Course type: Lecture
Value in ECTS: 8

Academic year 2013/2014 - Spring semester

Objective
The course provide the basic understanding of the use and development of a business plan. It includes the areas of management (strategy, organisation, operations and HRM etc.), marketing (market analysis and measurement, understanding customers sales and distribution etc) and accounting (financial accounting, profit analysis, budget cost, investment analysis). At the end of the course the students can understand and develop a basic business plan.

Contents

• Introduction
• Business idea and business plan
• Market side of business
• Business Strategy
• Organisation
• HRM
• Operations
• Product and price
• Market communication
• Organizing, sales and distribution
• Introduction to financial accounting
• Profit analysis
• Budget cost
• Investment analysis and evaluation
• Clinics and presentations

In the end of the course Students shall represent the general received knowledge and understandings of all course’ trail and put into practice as business plan dedicated to their master thesis project.